This is a simple guide to search engine optimization, written in layman's simplicity, geared specifically toward authors and using the best genre keywords for writers to use on blogs and book distributors such as Amazon. It is basic, basic, basic. No mention of HTML or any kind of coding. In fact, if you dabble in website coding or have any previous knowledge of how basic SEO works, keep on scrolling to other optimization guides. I know, I know. Book descriptions are supposed to encourage buying of this particular book. And you should if you are brand spanking new to how search engines and web crawlers work. But if you're looking for more advanced coding, this isn't the guide for that. Not by a long shot. So writers and bloggers new to search engine optimization, this short (25 pages) guide with screen shot examples is ideal. More advanced SEO specialists...move along. From Author Lavender Daye: "Most of the writers who buy this will be like me: desperately in need of the information and how to incorporate it, but with little (or slowly developing) techno savvy."
Through multi-site, multi-media, and multi-language ethnographic and historical research, the author demonstrates that during the twentieth century, as the mainstream definition of Americanness changed from whiteness to assimilation and to ethnic diversity, the meaning of being Chinese evolved. Jinzhao Li demonstrates the shifts that occurred from non-assimilation in the 1910s and Americanization in the 1930s to exoticization in the 1950s-1960s, pan-ethnicization in the 1970s, and localization in the 1990s and 2000s. She focuses on the transformation and self-representation of the Chinese American community through its biggest annual events. Different from many contemporary studies of U.S. ethnic festivals and beauty contests that adopt a white/non-white analytical binary, this book proposes a colonial settler-indigenous triangular model in understanding U.S. racial relations and ethnic self-representation.
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